Creative Bank Commercial Tells a Story

Creative Commercial Tells a Story

This commercial tells a compelling story. They are not selling services. They are selling their passion to make a difference through STORY. No better vehicle to engage listeners and be memorable than through a story. It certainly worked with me! It’s a story about a healthy active woman diagnosed with cancer but survives well due to effective care from well-funded research. They are donating $150 to SU2C with every new client.

How is your business using story to be memorable, engage listeners and inspire trust? I’m an expert in crafting story for this purpose. Let me help you!

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By Eva Grayzel|2016-10-14T15:18:13-04:00September 28th, 2014|Storytelling|0 Comments

About the Author: Eva Grayzel

Eva Grayzel is a nationally recognized motivational storyteller. With twenty-five years of experience in the spotlight, Eva’s expertise in interactive storytelling techniques is incomparable. Exuding the kind of onstage charisma that cannot be taught, she delivers a proven method to educate and inspire audiences. A late-stage oral cancer diagnosis threatened to hijack her ability to talk the talk. After regaining her vocal chops, she crafted a thought-provoking story of survival, taking what could have been a tragic end and turning it into a powerful new beginning. Eva conveys the realities of her journey, emphasizing relatable and meaningful life lessons. The power of her personal story is the motivation behind creating a model to teach story development for building business.