fifth-third-bank-stand-up-to-cancer-checkbook-large-5This commercial tells a compelling story. They are not selling services. They are selling their passion to make a difference through STORY. No better vehicle to engage listeners and be memorable than through a story. It certainly worked with me! It’s a story about a healthy active woman diagnosed with cancer but survives well due to effective care from well-funded research. They are donating $150 to SU2C with every new client.

How is your business using story to be memorable, engage listeners and inspire trust? I’m an expert in crafting story for this purpose. Let me help you!

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