The average no-show percentage is 35%. Why? “When you have a long lead time, there are more no-shows,” says Carol Jahn, Education Director of Waterpik who offers free CE. Shorter lead times improve the number of registrations and show ups. What’s the magic number? 3-14 days to promote small events successfully and 14-28 days to promote large events successfully.
Asking people to RSVP is a far cry from the numbers you will get because at this point, we are all conditioned to know the RSVP is to build lists and allow eligibility to hear the recording.
How do you improve show-up rates? Here are 4 ways to make attendees feel committed to attend:
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How far in advance do you promote your virtual events?