The average no-show percentage is 35%. Why? “When you have a long lead time, there are more no-shows,” says Carol Jahn, Education Director of Waterpik who offers free CE. Shorter lead times improve the number of registrations and show ups. What’s the magic number? 3-14 days to promote small events successfully and 14-28 days to promote large events successfully.

Asking people to RSVP is a far cry from the numbers you will get because at this point, we are all conditioned to know the RSVP is to build lists and allow eligibility to hear the recording.

How do you improve show-up rates? Here are 4 ways to make attendees feel committed to attend:

  • Build a sense of community and anticipation around your event. It compels people to show-up or miss-out.
  • Have a social media content strategy in place. Regular posts about the speaker, content teasers and asking questions about the topic to promote dialogue will help. Make it easy for viewers to share posts across their networks. Consider using an event hashtag.
  • Follow up with attendees the days before the event and personalize communication so they feel they are important. This will help with questions they may have and reduce no-shows.
  • Registrants who fail to attend should receive a follow-up. Discover why they didn’t attend. People who know their non-attendance is being monitored are more likely to show up next time.

    • If you are looking for a speaker who is entertaining, inspirational and educational, here she is! Dial in the amount of education, inspiration, and entertainment that’s right for you!

    How far in advance do you promote your virtual events?

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