Creative Commercial Tells a Story

fifth-third-bank-stand-up-to-cancer-checkbook-large-5This commercial tells a compelling story. They are not selling services. They are selling their passion to make a difference through STORY. No better vehicle to engage listeners and be memorable than through a story. It certainly worked with me! It’s a story about a healthy active woman diagnosed with cancer but survives well due to effective care from well-funded research. They are donating $150 to SU2C with every new client.

How is your business using story to be memorable, engage listeners and inspire trust? I’m an expert in crafting story for this purpose. Let me help you!

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By | 2016-10-14T15:18:13+00:00 September 28th, 2014|Storytelling|0 Comments

About the Author:

Eva Grayzel, a nationally recognized Master Storyteller and performance artist, was diagnosed at age 33 with stage IV oral cancer and given a 15% chance of survival. After regaining her deep vibrant voice, Eva applied her stage skills to communicate the depth of her experience in a unique and powerful way. For over a decade, Eva has captivated dental professionals worldwide using her story as a catalyst for change. She performed ‘Tongue-Tied’ Off-Broadway in New York City to a sold-out audience. A champion for early detection, Eva founded the Six-Step Screening™ oral cancer awareness campaign, for which she was recognized by the American Academy of Oral Medicine. She is the author of ‘Mr. C Plays Hide & Seek’ and ‘Mr. C the Globetrotter.’ In 2017, she created ‘My Story Legacy,’ a creative format to document family stories, life values and wisdom for future generations.

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